whats the best way to "lighten" stretch marks?

The most effective way to handle this problem is to follow a proper care routine that prevents their occurrence. You can either use olive oil, flaxseed oil, vitamin E oil or cod liver oil for the purpose of massage. Check out http://useinfo-stretchmarks.blogspot.com/ for more useful info.

try coca butter.

theres stuff at drug stores you can get to lighten them

if you are still pregnant or just had your baby just wait a little while mine faded on there own about 2 months later

good luck

If your still pregnant, use baby oil everyday, I did and had next to none. If not preggo, i think most of the stuff on market is crap. They will fade out over time. The Joys of Pregnancy...

try that stretchmark cream from avon it works pretty good

coca butter or shea butter