Isn't this grammatically incorrect?

" Shouldn't it be adventurously?"

Yes, formally. But as Nahum said, slogans tend to be more about catchiness than grammar.

However, it's not entirely without precedent: for imperatives, English idiom occasionally does use similar constructs where the "-ly" is missed off the adverb, even in fairly formal and poetic situations. At this instant, I can think of "box clever" (= to be shrewd or cunning), "run silent", "strike true", "rest easy", "breathe deep", "sing clear", "run free", "sing loud", "run loose" ...

And "drink it slow" is at least a century old: see Google Books http://books.google.com/books?as_q=&num=10&lr=&cli...

Yes it should! Marketing and advertising firms play fast and loose with the English language.

Adventurous is an adjective. Adjectives modify nouns.

BUT 'live' is a verb, which are modified by adverbs.

Adventurously is an adverb that should have been used.

I also noticed a similar error with Dr. Pepper's new slogan, 'Drink it slow."

This, too, should be modified with an adverb and not an adjective:

'Drink it slowly.'

http://grammarcops.wordpress.com/2009/06/15/dr-pep...

Yep - Apparently there are no English majors in advertising and marketing. It drives me nuts to go to the frozen foods section and see "Healthy Choice" dinners. People are healthy, foods and things that are good for people are healthful.

Probably. Marketing doesn't care about pesky things like grammar or even spelling. Just as long as it sounds catchy. That's why we have prepositions "all up in this place" where they don't belong.

Unless it was referring to the cow - alive it was adventurous, dead it does nothing :)

Yup!

your right. it should be adventurously.

i believe so