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help disecting newspaper?
Im writing a report on a local newspaper in the early 1900's. and I am running out of ideas if you have any please share, thank you.
I have read hundreds of papers and these are some things I have written down and questions I have that should bring up more information for me.
lots of ads geared towards women for ailment medication such as headache, nausea, nerves, heart burn, etc. they all contain 'her' and 'she' words. the women in the ads are always long, lean and beautiful. if they have all these ailments how are they so beautiful. the comic strip at the bottom of the page in every edition however always contained a fat ungroomed missing tooth women.
I also seen alot of house appliance ads, of course showing this beautiful women in her dress with a smile from ear to ear, scrubbing clothes and using a wash basin, or on her hands and knees scrubbing the floors etc.
What is this saying about femininity?
why are most of the columns about what people did like mr and mrs smith are vacationing in vancouver and will return feb 10. or mrs value is returning to teaching at hale school. There are this colums every issue and the colum is quite long. I dont get it, the kids school marks were printed in the paper as well. seems really gossipy but they all also seem like their written by a male. but all of the authers and writers are only listed as first initial and last name. Why do they feel everyone should know this information? seems really gossipy.
1 Answer
- Anonymous1 decade agoFavorite Answer
I think the issue of the ads and the women scrubbing clothes or whatever is obvious. Advertisements have always used attractive models or drawings of attractive people. The idea is to associate the product with good looks, to suggest that if you use it, you, too, will look like the models, even if it's not a beauty product. These ads for remedies are saying, "Once you use this product, your life will improve, you will be serene and relaxed, enjoying a new feeling of well-being, and your looks will improve, too!"
Just as a side note: the ailments mentioned were often euphemisms for depression or anxiety (especially headaches and "nerves") experienced by unhappy, dissatified women. The remedies sold were not infrequently high in alcohol or opiates.
As for the happy housewives, of course women's lives were mostly domestic, so products for the home were pitched to them. Again, the pretty models or drawings of models were meant to make the products seem attractive by association -- and perhaps to suggest that with these wonderful labor-saving devices, you could still look good instead of like a domestic drudge.
Finally, you don't say where these newspapers were printed, but it was common for papers in relatively small towns and cities to print "social news" about people's vacations or the guests they had in their homes or how well Tommy Jones had done at school. Social news like this was fairly standard if the newspaper wasn't printing a lot of national or international news because bigger papers covered that material. No one thought it was intrusive; they thought it was interesting and would even feed the information to whoever wrote the social news items. The items were part and parcel of local social life and news; they could make an otherwise boring or quiet, humdrum existence seem a touch more exciting.