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What is brand icon wheel?
I have to make a brand manual for school. It requires describing brand identity using the brand icon wheel. I don`t remember teacher ever mentioning it and I`m not sure what it is.There is a circular graphic saying tonality\brand iconography\benefit&reason why\brand competence.I don`t really understand what has to go in each category.And is this brand wheel same thing I cand find on web or there are severalthings called that
