What is this emerging group in recent years?

You see them more in inner cities like New York, Philadelphia, Chicago, etc.

They usually wear hoodies, skinny jeans. A few wear glasses, too. They love scarves.

They don't look like they are skaters, but they are always on their Ipads/Iphones/Apple stuff. You can spot them in the Apple stores and they're always smiling when they check out the electronics.

And they always talk about tolerance and peace. Most are aged 16 to mid 20's.