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The Next One asked in SportsHockey · 7 years ago

Do you think Roger's has a hidden agenda? (NHL)?

They paid ALOT of money for that TV contract with the NHL and now have a monopoly on the games going forward. Most analysts seem to think this is good for viewing fans because they will get a wide selection of games BUT do you think that Roger's paid all that money with a hidden agenda?

By that, I mean, could you see them making NHL games pay-per-view? Like make it $5 to see whatever game you want to see? Perhaps this isn't even logical for some reason I am missing....is it a possibility that this is what we are heading toward?

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    You're right- Uncle Ted has the rights completely locked up for the next decade.

    I'm not sure that the PPV option will ever come to pass, but I think you can expect to see Rogers do two things:

    1) Bump up their own cable rates if you have Rogers (pretty much a lock).

    2) Much like ESPN in the US has done, bump up what other carriers have to pay for the Rogers "suite" of channels. So even if you have Bell, Shaw, etc. you'll end up paying more so you have have Sportsnet One, and their plethora of other channels.

    3) Do they try to create a secondary channel and then bilk people into buying it?

    I guess I'm someone fortunate in that I live in the GTA and I'm a Leafs fan and other than the playoffs don't really watch a lot of out-of-market games (increasingly I'm enjoying a lot of OHL games though).

    My fear is that terrestial NHL games on CBC go away after year 4 of this deal. I almost feel like this should be something that has to be shown (in Britain certain events have to be shown on free-to-air stations- the soccer World Cup, the Olympics, the FA Cup Final, and some other events) on free-to-air television.

    Still wondering what Bell does in these parts, because that Bell/Rogers/MLSE "marriage" is looking pretty dodgy at this point.

  • 7 years ago

    I don't think so.

    For companies like Rogers now it is all about content.

    They broadcast radio, tv and of course the internet especially must have the content to draw listeners or viewers. So this is huge for them especially in Canada. They want to draw people so they are not going to chase them away by charging them, it is all about getting numbers to generate the revenue in advertising and whatever.

    There is always going to be a pay-per-view market, as there is now, but as I say Rogers intends to generate the revenue downstream, not from the audience they will desperately need to make this work. That is why hockey is such a big score for them in Canada. It is the one thing guaranteed to draw that audience.

  • 7 years ago

    The hidden agenda isn't about TV and radio broadcasts. It is about the ancillary rights. My grandkids watch their favourite TV shows on their I-pods and other devices that amaze me. Rogers now owns all these rights for NHL hockey.

    With deregulation coming to the Canadian cable industry Rogers is now in the drivers seat. They own everything. That is why Ted's father invented the batteryless radio in 1925. To take over the broadcast world.

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    5 years ago

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  • 7 years ago

    I hope not, That'll **** allot of fans off. The Oilers use to have PPV games on the 2006 and 2007 season fans complained and Oilers immediately stopped it.

  • ?
    Lv 7
    7 years ago

    I could see it

    They didn't just fork out $5.2 billion for shits and giggles, this was a business move on their part. I can see them charging money for people to view games...

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