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How much of Christmas purchases would you buy without Christmas?
People always complain about the commercialization of Christmas but no one is forcing you to participate - at least not to a nauseating degree.
Fairly well known statistic that up to 40% of retail store sales are in the fourth quarter. Follow the math.
That would mean the other 60% divided between the other three quarters or 20% each. And that would make 80% annualized which means the remaining 20% is actual Christmas caused sales.
So how much of what you buy for Christmas would be bought at some time if there was no Christmas?
