0% Germination, Chinese Lantern Plant? Help?

I purchased a "Chinese Lantern Plant" from Swallow Tail Garden Seeds, all the seeds have been in flats for germination for over a month and nothing, everything else (zinnias, cosmos, bachelor butons, poppy's and so on) have come up.

My flower bed is new and Im still fending off weeds so Im not direct sowing anything but Sunflowers and larger Comos until it is more under control. (next season)