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Term often used in marketing that means to organize people into groups based on a common characteristic.?

Like age group or income level. You look at these groups to determine your target market. I think the word starts with a D, and it is on the tip of my tongue but I can't remember it.

2 Answers

Relevance
  • 6 years ago
    Favorite Answer

    Demographic

  • 5 years ago

    There's different words for it but I think demographic

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