How do you become Non-superficial ?

I'll be straight up honest and admit I am quite superficial. My brain seems programmed that way. Sure, I value Intelligence and Personality and a range of other human traits, but when I look at a near perfectly formed human, I see more innate value in them and I can't help it!

I don't want to be this way, but it feels ingrained within me like it's genetically imprinted.

To my understanding, on a physical level, we humans have a built-in definition of what beauty is, with only slight variations in what is otherwise a very consistent consensus opinion on the features and symmetries that make an attractive or beautiful human. And we use this built-in database/profile to help evaluate potential genetic qualities in mates. For instance, a balding man is considered less attractive, but that un-attractiveness also perfectly coincides with our genetic reading, that being the baldness is a degenerative or genetic flaw, it's imperfect, it shows a weakness or abnormality.

So the primal part of our brain takes a few points off for that, since it's sole purpose is to identify good or positive genetic traits for reproductive purposes.

Another correlation here is that I am admittedly a very sexual person and also very intimate or touchy-feely kind of guy. I can easily see how that ties in to how I see and value people based on their appearance or ability.