Why does the Bible keep having to remind people that "God is good"?

Because Satan being the ruler of this world has convinced the majority of humans that God is a bad ruler, responsible for all the suffering in the world.

Mine is not to reason why, mine is to do or die! How about God is one of the good guys ! Bible full of far better questions, read and find the answers !

Because so much of his claimed behavior in the book is just gawd awful, in the sense of being evil and barbaric.

“To be fair, much of the Bible is not systematically evil but just plain weird, as you would expect of a chaotically cobbled-together anthology of disjointed documents, composed, revised, translated, distorted and 'improved' by hundreds of anonymous authors, editors and copyists, unknown to us and mostly unknown to each other, spanning nine centuries”

― Richard Dawkins, The God Delusion

Your comparing two Lemons to Oranges.

Because of the overwhelming evidence to the contrary.

because if you just looked at the actions of this mythic deity you'd think it was a mass murdering psychopathic piece of goat dung.

I have no clue what you are talking about.

good is the older form of god.

@ivan - good one, i wish i thought of that.

Because one might forget while reading it.

Well he's gotta try to convince us right?