How much do you think the media has influence over relationships?

I mean that they are always throwing terms at young people like beta male, friend zone. Quizzes that people take to heart. I think it has a great affect on young people and a negative effect too. I forgot to add in the dating apps that push judgement based on profile pictures. Back in say the 50s you had to get out there to meet people and you got to know people better that way instead of through a computer screen. I think dating today is very hard and is only just dating. People aren't making any real connections with each other and it's only physical.